Blogging Goes Mainstream (TechNews.com)
"Blogs, or online Web logs of news and views, were the hot story of 2002, the year when blogging caught the eye of the mainstream press in a big way and pundits began to recognize blogs as useful tools for everything from venting about politics to raving about a favorite band." -washingtonpost.com

Many people just don't get it..but the blog concept is taking off in a huge way. What we need next is a consolidated blog search engine that indexes not only blogs by subject, but by text content within blogs as well.