Apple introduces iPhone | Business News | Reuters.com: "Jobs also said that AppleTV, the device that allows users to stream movies, music, photos, podcasts and TV shows to their home entertainment systems, would ship in February. The 40 gigabyte machine will cost $299, the same price Jobs forecast back in September."
Sounds like it is set to directly compete with the XBOX 360 and its robust Windows Media Center Extender functionality.